
Understand Article Marketing like a Pro.
Article Marketing is one of the most effective ways to drive traffic to your website. There are so many benefits to Article Marketing which we will go into but if nobody reads your article then you are just wasting your time.
I have included some “Article Marketing Secrets” below to help grab your audience and the search engines to increase your Article Views.
Chapter 1 – Benefits of Articles
1) Cost-Effective Way to Advertise
Submitting Articles online is FREE and will stay online for as long as the Article Directory stays active. There are many Directories where you can submit your article for free which we will discuss in Chapter 4.
2) Builds Credibility
Creating an Article makes you appear as an expert. If your article is well written people will expect that you know what you are talking about. This is the best way to market yourself. Simply add your signature to the bottom of the article so that you may direct your audience back to your website.
3) Drives Targeted Traffic
Submitting articles to directories is great way for other sites to grab your article to add content to their site. This means that if you submit one article it could get published on many other sites all over the Internet. If your content is worth reading other sites will pick it up.
4) 7-10 Times More Effective Than Regular Advertising
There is no better way to “pre-sell” your prospects than article marketing. Your potential customers begin to trust you because you appear as the expert even before they visit your website.
5) Get to the Top of Google
One of the biggest benefits of an Article is that most Article Directories have a high page rank. A high page rank simply means that Google loves it and will push your article to the top of Google through the Article Directory.
Chapter 2 – Article Suggestions
I know what you are thinking….. “what the heck do I write about?”
My answer to you is keep it simple and keep it YOU.
Millions of searches are performed on a daily basis for content. You need to figure out what you have to offer that other people are looking for.
If you are a Network Marketer, you could offer Internet Marketing Training, Personal Development Training, Sales Training, etc. Here are some questions below to help you focus on a niche market.
What do you have to offer?
What makes you unique?
What is your passion?
How does this relate to your business?
For more suggestions visit Ezine Articles. Take a look at the different categories to help trigger some ideas.
Chapter 3 – Writing an Article
Now that you have decided on your topic it’s time to write your article.
The number #1 Rule for writing an article is “Do NOT SELL”.
Now you are probably wondering, why would you write the article if you are not going to sell anything. Well, the answer is simple, people are looking for content they are not looking to be sold on the Internet. Remember benefit #4, “Your potential customers begin to trust you because you appear as the expert even before they visit your website.”
Here is an example of an article that I wrote on “Choosing the Right Domain Name”.
There are 4 key components which should be included when writing an article.
1) Title – (Should consist of your keyword phrase)
2) Quote
3) Body (Should consist of 3-5 keywords)
4) Signature
5) Affiliate Link
Take a look at the example below…
Choosing the Right Domain Name (#1 – TITLE)
“Choosing the Right Domain Name could make or break your Internet presence.”
(#2 – QUOTE)
What exactly is a domain name and why do I need one?
A domain name looks like this, www.yourdomain.com and will act as your website’s physical address. The domain name is your website’s identity and will let customer’s know how to reach you.
The domain name should be relevant to whatever company or product you are promoting. You will have the option to choose between multiple extensions. The most popular are listed below.
.com – Commercial (most recognized)
.net – Network (#3 – BODY )
.org – Organization
.biz – Business
.tv – TV
.mobi – Mobile phone
There are many more domain extensions, too many to list. To learn more go to Go Daddy.
Here are some tips to help you choose the right domain name for your website.
1. If you find a domain name that you like – register it! Don’t wait before it’s gone.
2. Choose a domain that reflects exactly what your website is all about.
3. Choose a name, which is easy to remember.
4. The shorter the name the better! The domain is much easier to type, much easier to remember, and much easier to spell.
How much does a domain name cost?
Registering a domain name is very affordable which is why most businesses purchase more than one. We recommend Go Daddy for registering your domain name. The domain names are very affordable at $9.99 a year or $1.99 a year if you purchase hosting.
Good Luck on Choosing the Right Domain Name for Your Business!
(Signature – Includes Link)
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Yours in Business,
Christine McIvor
Chapter 4 – Submitting Your Article
There are so many directories on the Internet that are looking for content – YOUR Content… so get it out there! Submit your articles to at least 4 of the directories below.
Here are some recommended directories below:
*Please read Submission Guidelines before posting. Each site will have their own guidelines.
Chapter 5 – Outsourcing Your Article
If you are not comfortable writing articles or do not have the time, you can simply outsource this job for somebody else to do it. You can have well-written articles created for as little as $5 an article on many virtual assistant sites like eLance. Simply post your project and people will bid to earn your business. Go to www.elance.com
If you don’t want to deal with trying to find an assistant, you may pay $10 per article at SEO Article Writing Pros.
After reading this post, you are probably wondering… so where are the article marketing secrets? Really, the only secret is understanding how your target market is going to search for your content. What do you think they would type into Google? If you can answer this question and build your article around your target market’s search pattern, you will leap to the top of Google which will drive more traffic back to your website or affiliate link.
Good Luck in Creating Your First Article!
Yours in business,

P.S. If you have found this post helpful please leave your comments below. I really appreciate that. If you are a Twitter user, I would be ecstatic if you retweeted this post. Thank you!

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