Top Ways To Segment Your Email Marketing List
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Despite what business you run, there are some general email marketing segments that will always be relevant: new subscribers, openers & losers. Your primary goal is to make it so that as many of your subscribers as possible fall into the openers segment and conversely, as few as possible find themselves in the losers segment. But how do you ensure that this happens? We’re going to review a few best practices that help make sure this happens.
Offer New Subscriber Incentives
Often, rookie email marketers work hard to get fresh subscribers, and when they aquire them they simply toss them into a list with all of the other subscribers. This is very harmful to an email marketing campaign. Now firstly, ready this email marketing comparison and pick a software program that allows you to segment your email marketing list. Obviously, what you want is for your subscribers to convert and get something and get comfortable responding to your email deals. In order to start your new subscribers off on the right foot from the start, you need to have new subscriber-only emails; set-up an auto-responder series to ensure that new readers get special deals immediately. It’s important that you do this not only to show how valuable your newsletter is (thus keeping new subscribers for a long time), but also to get your subscribers into a purchasing mindset for your future emails. Read this review of icontact for more details.
Discover Loser Subscriber Value
Unfortunately, it’s normal to have at least 33% of your email list turn over every six months or so. You surely want to be proactive about keeping your list clean, but you also don’t want to start deleting loser subscribers without making sure that they don’t like your emails. What you need to do, then, is to send out a “reconfirmation” email to your loser subscribers asking them to confirm their interest in your email marketing promotions. Include a subject line such as, “Confirm your subscription…” to double check that they still like your emails. If they ignore the email, then you don’t have to feel guilty about deleting them from your list. After all, you’re running a business and you certainly don’t need to be wasting money on un-appreciative subscribers.
Send Out A Survey
If your campaigns are like most people’s, then you will have a major portion of your list that open your emails but don’t convert or make a purchase. Certainly, you hope these subscribers to start converting, and one of the best ways to improve your performance in this area is to send out a survey and collect data. Ask your subscribers what kind of products or newsletter features they would like to see more, and then act on that data to increase your conversion rates. You must capitalize on those subscribers that still open your emails and don’t convert, and the only way to do this is to ask them what they would like to see. Note, however, that the longer your survey or poll is, the less likely people are going to fill it out. Make sure to keep it simple and very short.
Any email marketing campaign is going to require list segmentation and ongoing testing. Just make sure to implement the above suggestions to clean up your list and boost future performance, and then sit back and watch the sales increase.
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