Who says getting to the top of Google has to be difficult?

“Organic Search Engine Optimization” might sound intimidating and difficult to do but that’s what the  Search Engine Optimization (SEO) companies want you to believe. They are charging thousands of dollars to get their customer’s to the top of Google when you can do it yourself or teach someone to do it for you.

The formula is simple….so simple in fact that anybody can do it! No codes, no programming, no technical jargone or anything like that.

I am going to share with you EXACTLY how I get to the top of the search engines. Now you can use this same simple formula using a WordPress Blog, a video, or an article.

Fasten your seatbelt and get ready for the best kind of traffic, organic traffic that is free!

People are often shocked when I tell them that I create the title before I even create  my blog post, video, or article. Now think about this for a minute…..”Doesn’t it make sense to create content that people are already searching for daily on the internet where there is little competition?”

Well, that’s a no-brainer but you are probably thinking “where do I start?”

It all starts with the TITLE. I cannot express how important this is. But here is where most people miss the boat….they create a title based on what they like and not how people would search to find their content.

Search Engines were created to help the end-user find what they are searching for on the Internet. If you want to get to the top of the Search Engines, you need to think about the end-user and what they would type into Google, Yahoo, Bing, etc. to find your content. So doesn’t it make sense that the TITLE of your blog post, article, or video is relevant to your ranking? You bet it does!

OK… now that you understand the importance of your TITLE, let’s go
ahead and get started.

Steps to Organic Search Engine Optimization

Step 1 – Get a general idea of what you would like to write about or do a video on.

Step 2 – Create your TITLE. Here is the HUGE ninja trick…

Pick a long-tail keyword phrase as your TITLE with the following elements:

(Long-tail keyword phrase should have 3+ words. Do not choose a generic keyword like “vacations”)

a. Receives a fair amount of daily traffic

b. How much traffic a #1 ranked site should expect daily

c. Has little competition

d. Has a high phrase to match percentage (this means that users will click)

I know what you are thinking…. this is way over my head, I wouldn’t know where to start.

I am going to make it easy for you by introducing you to a tool that I have been using for over one year now. I call it my “I don’t know what I would do without it tool.” I do NOT create a blog post, video or article without it….. ever!

The real name of my wonderful tools is called Market Samurai. To establish my TITLE (long tail keyword phrase) I take the following steps:

And this is where the MAGIC happens!

In this example, I picked the keyword phrase “organic search engine optimization” as my TITLE because of the following numbers:

487 – Number of daily searches

204 – The number of clicks that a number #1 ranked site should expect

82% – The chances that the end-user will click on a click when using this search term

4% – Competition for this keyword phrase “organic search engine optimization”

Click here to try a free version of Market Samurai

So now you know how to optimize your TITLE like a ninja, it’s time to move onto the next step.

Step 3 – Create and upload content that is relevant to your TITLE. If you are creating a blog post insert your keywords throughout, if you are creating a video keep it relevant to the TITLE and the keywords will appear. Google uses a speech to text algorithm to determine a videos relevance.

Step 4 - Create or join a TRIBE that will rate, comment and help syndicate your
content over the Internet. Click here for a video that goes into more detail.

Implementing these four simple steps will get your content to the top of the search engines provided you picked a keyword phrase that isn’t too competitive. Your daily clicks will add up with more content you share online.

Here are a three more Tips to help you optimize your content for your end-user.

1. Add titles to your pictures – Use your keyword phrase

2. Name your video your keyword phrase  (again, I don’t do anything until I have my title)

3. Backlinks – Comment on relevant popular sites leaving a link back to your site

What tips do you want to share that will help with organic search engine optimization? Please leave your comment below.

See you at the top of Google!

Yours in business,

P.S. If you have found this post helpful please leave your comments below. I really appreciate that. If you are a Twitter user, I would be ecstatic if you retweeted this post.   Thank you!

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FTP stands for File Transfer Protocol.

In other words, this is a protocol which allows you to upload and download files (pictures, video, audio) to a webserver hosted on the Internet, usually with your hosting provider.

To upload your files to a website, you will require a hosting account. I recommend GoDaddy because of their low prices and extraordinary 24/7 Customer Support.

You will also require a software (FTP Client) to enable you to transfer the files and I recommed FileZilla. It’s easy to use and it’s free! Click on the link below to download FileZilla.

Download Your FTP Client for FREE

Windows Version - FileZilla_3.3.2_win32-setup.exe
(Windows XP, Vista and Windows 7 are supported)

Mac Version
Intel - FileZilla_3.3.2_i686-apple-darwin9.app.tar.bz2

PowerPC GP4 –  FileZilla_3.3.2_powerpc-apple-darwin9.app.tar.bz2

Once you have downloaded your free copy of FileZilla click on the video below for
a step-by-step video tutorial on how to use FileZilla as your FTP client.

Here is what you are going to learn:

• How to open your FTP client
• How to locate files on your comuter
• How to move files from your computer to the Internet
• Where to move files on the Internet

In other words…..how to use FileZilla to move files from your computer to the Internet to make a website.

Video Overview

Click on the video below for step-by-step instructions on “how to ftp” using FileZilla.

Yours in business,

P.S. If you have found this post helpful please leave your comments below. I really appreciate that. If you are a Twitter user, I would be ecstatic if you retweeted this post.   Thank you!

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Understand Article Marketing like a Pro.

Article Marketing is one of the most effective ways to drive traffic to your website. There are so many benefits to Article Marketing which we will go into but if nobody reads your article then you are just wasting your time.

I have included some “Article Marketing Secrets” below to help grab your audience and the search engines to increase your Article Views.

Chapter 1 – Benefits of Articles

1) Cost-Effective Way to Advertise
Submitting Articles online is FREE and will stay online for as long as the Article Directory stays active. There are many Directories where you can submit your article for free which we will discuss in Chapter 4.

2) Builds Credibility
Creating an Article makes you appear as an expert. If your article is well written people will expect that you know what you are talking about. This is the best way to market yourself. Simply add your signature to the bottom of the article so that you may direct your audience back to your website.

3) Drives Targeted Traffic
Submitting articles to directories is great way for other sites to grab your article to add content to their site. This means that if you submit one article it could get published on many other sites all over the Internet. If your content is worth reading other sites will pick it up.

4) 7-10 Times More Effective Than Regular Advertising
There is no better way to “pre-sell” your prospects than article marketing. Your potential customers begin to trust you because you appear as the expert even before they visit your website.

5) Get to the Top of Google
One of the biggest benefits of an Article is that most Article Directories have a high page rank. A high page rank simply means that Google loves it and will push your article to the top of Google through the Article Directory.

Chapter 2 – Article Suggestions

I know what you are thinking….. “what the heck do I write about?”

My answer to you is keep it simple and keep it YOU.

Millions of searches are performed on a daily basis for content. You need to figure out what you have to offer that other people are looking for.

If you are a Network Marketer, you could offer Internet Marketing Training, Personal Development Training, Sales Training, etc. Here are some questions below to help you focus on a niche market.

What do you have to offer?
What makes you unique?
What is your passion?
How does this relate to your business?

For more suggestions visit Ezine Articles. Take a look at the different categories to help trigger some ideas.

Chapter 3 – Writing an Article

Now that you have decided on your topic it’s time to write your article.

The number #1 Rule for writing an article is “Do NOT SELL”.

Now you are probably wondering, why would you write the article if you are not going to sell anything. Well, the answer is simple, people are looking for content they are not looking to be sold on the Internet. Remember benefit #4, “Your potential customers begin to trust you because you appear as the expert even before they visit your website.”

Here is an example of an article that I wrote on “Choosing the Right Domain Name”.

There are 4 key components which should be included when writing an article.

1) Title  – (Should consist of your keyword phrase)
2) Quote
3) Body  (Should consist of 3-5 keywords)
4) Signature
5) Affiliate Link

Take a look at the example below…

Choosing the Right Domain Name     (#1 – TITLE)

“Choosing the Right Domain Name could make or break your Internet presence.”
(#2 – QUOTE)

What exactly is a domain name and why do I need one?

A domain name looks like this, www.yourdomain.com and will act as your website’s physical address. The domain name is your website’s identity and will let customer’s know how to reach you.

The domain name should be relevant to whatever company or product you are promoting. You will have the option to choose between multiple extensions. The most popular are listed below.

.com    – Commercial (most recognized)
.net    – Network                                                                          (#3 – BODY )
.org    – Organization
.biz    – Business
.tv     – TV
.mobi    – Mobile phone

There are many more domain extensions, too many to list. To learn more go to Go Daddy.

Here are some tips to help you choose the right domain name for your website.

1. If you find a domain name that you like – register it! Don’t wait before it’s gone.

2. Choose a domain that reflects exactly what your website is all about.

3. Choose a name, which is easy to remember.

4. The shorter the name the better! The domain is much easier to type, much easier to remember, and much easier to spell.

How much does a domain name cost?

Registering a domain name is very affordable which is why most businesses purchase more than one. We recommend Go Daddy for registering your domain name. The domain names are very affordable at $9.99 a year or $1.99 a year if you purchase hosting.

Chapter 4 – Submitting Your Article

There are so many directories on the Internet that are looking for content – YOUR Content… so get it out there! Submit your articles to at least 4 of the directories below.

Here are some recommended directories below:

*Please read Submission Guidelines before posting. Each site will have their own guidelines.

Chapter 5 – Outsourcing Your Article

If you are not comfortable writing articles or do not have the time, you can simply outsource this job for somebody else to do it. You can have well-written articles created for as little as $5 an article on many virtual assistant sites like eLance. Simply post your project and people will bid to earn your business. Go to www.elance.com

If you don’t want to deal with trying to find an assistant, you may pay $10 per article at SEO Article Writing Pros.

After reading this post, you are probably wondering… so where are the article marketing secrets? Really, the only secret is understanding how your target market is going to search for your content. What do you think they would type into Google? If you can answer this question and build your article around your target market’s search pattern, you will leap to the top of Google which will drive more traffic back to your website or affiliate link.

Good Luck in Creating Your First Article!

Yours in business,

P.S. If you have found this post helpful please leave your comments below. I really appreciate that. If you are a Twitter user, I would be ecstatic if you retweeted this post.   Thank you!

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