Online Video Advertising | YouTube Marketing

Benefits of YouTube

FREE Service: YouTube is a video sharing community which allows internet users to upload and share videos for free.

FREE Traffic: YouTube is the 3rd most visited website in the world according to Alexa Rankings.

FREE Advertising: By posting your video in YouTube’s community, it allows those who are searching for your product to find you through tags and keywords used to promote your video.

High Page Ranking: Videos tend to receive a much higher page rank on the Search Engines thus increases your chances of getting on the first page.

Personal Branding: Just like major corporations, you should personally brand yourself and YouTube is the perfect location. Your viewers can actually get to know you without ever meeting you in person.

Cost: By uploading your video to YouTube, you will not incur any bandwidth fees on your own site. This could be huge!

Types of Video

1) Static Video
A Static Video is a selection of individual pictures used to create a moving slideshow.
* This is a great option for those who are uncomfortable talking on camera.  This is also an alternative to those who do not own a digital camera or camcorder.

2) Motion Video
A Motion Video displays real motion by displaying a sequence of images created by using a digital recording device.

* Both types of Video can be uploaded to YouTube.

Equipment or Software Required

Static Video: This is the most time consuming way to getting started with YouTube. You should only use this option if you feel uncomfortable speaking on camera or do not have a digital recording device.

Items you will require:

• Photo Editor – To create images use Active Pixels. This is a free program that is comparable to PhotoShop.
• Movie Maker with audio – If you are using Windows XP you will have a free Windows Movie Maker installed. This is an easy to use program which you can record your own audio. If you are not using Windows XP, you may download another free Microsoft program called Photo Story3.
• You Tube Account – Get started with YouTube at www.youtube.com

Motion Video: This is your easiest way to getting started!

Items you will require:

• Digital camera – I personally recommend The Flip.
• USB cable – Used to transfer your video from your camera to your computer
• YOU – You will act as yourself as the star in your own video. (great for personal branding)
• You Tube Account – Get started with YouTube at www.youtube.com

Creating Your Video

If you are using Windows XP you will have a free Windows Movie Maker installed. This is an easy to use program which you can record your own audio. If you are not using Windows XP, you may download another free Microsoft program called Photo Story3.

Step-by-Step Training Video on “How to use Windows Movie Maker”

Posting Your Video

Step-by-Step Video tutorial on ”How to post your video to YouTube”

Ideas for Creating Videos

The ideas are endless when it comes to creating videos for your Online Business.  Please keep in mind when branding yourself, keep it real – be yourself! Bottom line… Don’t try to be somebody else!

The more original – the more creative – the more bizarre – the more viral!

Here are some ideas to help you get started:

1. Your personal story
2. Your passion
   
3. Marketing Tips
4. An Interview with your sponsor
   
5. A Review of a book or software
   
   

Video Marketing Secrets | YouTube Secrets

Secret #1
Content – Keep your content relevant to your target audience.

Secret #2
Title of your video – It’s one thing to post a video to get traffic but if you want to get to the top of Google it’s all about the title. Click here to learn how to get your video to the top of Google.

Secret #3
Lighting – Proper lighting can give your amateur video a professional look and feel. Try to bounce lights off the ceiling for a professional glow.

Secret #4
Traffic Swarm – Upgrade to Traffic Swarm’s $30/mo plan to automatically receive 2500 visitors. Place your YouTube videos on Traffic Swarm and instantly have 2500 visitors watching your videos each month for the low price of $30! To learn more about Traffic Swarm click here.

Secret #5
Tags – If you would like to take advantage of those who already have high ranking with their video simply google the search term that you would like to get seen on and choose the first video that you see and copy their tags. Simply go to their YouTube Account and click on “More Information” and scroll down to see the tags that they have posted to promote their video. If you copy their tags, each time their video appears, your video will appear in the Related Video’s Section.

I hope that you enjoyed this summary on how to create and upload a video to YouTube. Do you have any tips that you would like to share on Video Marketing? Please leave your comment below.

See you on YouTube!

Yours in business,

P.S. If you have found this post helpful please leave your comments below. I really appreciate that. If you are a Twitter user, I would be ecstatic if you retweeted this post.   Thank you!

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