A state-of-the-art traffic system has been developed for Heathrow Airport to try and reduce congestion. The system features 21 electric shuttles which have no need for drivers as they are controlled using computers, the system is the only one in the world.

The eletric shuttles will be going along a 2 and a half mile path connecting Terminal 5 to the business car park. Each shuttle carries 4 passengers, as well as their luggage, travelling at 25mph, the system is targeted to carry over 500,000 passengers every year.

Advanced Transport Systems Ltd, alongside Bristol University, is the company that are developing the state-of-the-art transport system. The shuttles are said to be comfortable to use, while be environmentally friendly because they use laser guidance technology and computers to control their movements.

This new system is the stepping stone towards the creation of fully driverless cars which will take us to any destination that we input into the on-board system. Systems that we see in futuristic films such as I-Robot and Minority Report look like less of a dream and more like reality.

As we see this technology become more developed, out lives could be changed for the better as our cars would detect traffic movements and avoid collisions, saving lives. All these changes may sound beneficial for us, but whether the motor industry and the contract hire industry will enjoy having to make these changes to another matter.

With all the money being lost currently within the motor industry, the absolute last thing car companies and businesses offering cheap van leasing will want to do is built and buy new driverless cars and vans. Even though companies hate having to keep updating their technology, it’s not likely to stop because they disapprove, I won’t be shocked when I see companies offering the first driverless BMW lease.

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Every online business should have a marketing and advertising plan. While paid advertising – especially Internet advertising – can drive highly targeted traffic to your site, many online businesses overlook a key component of any marketing and advertising plan: press releases and press release distribution. A great press release can garner the kind of exposure that money can’t buy; in essence, it’s free advertising. Press release distribution is an extremely cost-effective way to get the word out to thousands, hundreds of thousands, and perhaps millions of potential customers.

Many business owners might respond, “But I’ve written press releases and haven’t received a single response.” If that’s the case, the lack of response is most likely either due to either a poorly written press release or poor press release distribution.

Although virtually anyone can string words together, writing a press release that will grab and hold the attention of the media is an art. Many press release services also offer press release writing services; in most cases, it’s worth the money to leave it to the professionals. If you do want to write your own press release, though, here are some tips:

1. At the top of the release, include a contact person’s name, phone number, and email address, as well as the URL of your website. It’s imperative that whomever is listed will be available to speak to the media. In other words, don’t decide to distribute your press release and then head off on vacation.

2. Make the topic timely. Unless yours is a Fortune 1000 company, simply announcing that your product exists will draw only a yawn from the media. Find a hook. Your hook could be an upcoming holiday, for example. Better yet, find a way to piggyback your product or service onto something that’s currently making news. Reporters are always looking for new angles for their follow-up stories.

3. Don’t forget the Five Ws. A reporter should be able to read the first paragraph of your release and know who, what, where, when, and why. If they don’t find the information there, they won’t read any further.

4. Incorporate quotes from an “expert.” The expert could be you, the CEO of your company, or someone with whom you collaborate. The bottom line is that he or she should be able to authoritatively speak about the topic of the release, and should be available to the media for interviews.

5. Keep it short. A press release is a teaser to get the media interested in your company. Say what you need to say in 400-500 words. If reporters want more information, they’ll contact you.

6. A picture is worth 1,000 words. If you’re promoting a product, have high-resolution (300 dpi) images available, and state their availability at the end of your press release. Editors will choose to cover a product with a photo over a product without every single time.

When it comes to press release distribution, use press release services. Ideally, you should use a press release distribution service that can target your release to members of the media that specifically cover your market or industry. Consider a press release distribution service that offers online print distribution, fax distribution, and audio distribution.

Keep in mind that press release distribution can take awhile to bear fruit. In contrast to websites, which continually publish new content, magazines often have months of lead time. Your press release may get some immediate responses, and continue to receive a trickle of responses for months to come.

Lastly, press release writing and press release distribution should be a cornerstone of your marketing and advertising efforts. Issuing a new press release every three to four weeks keeps your company in front of the media, and has a cumulative effect of increasing the effectiveness of your press releases.

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Every online business should have a marketing and advertising plan. While paid advertising – especially Internet advertising – can drive highly targeted traffic to your site, many online businesses overlook a key component of any marketing and advertising plan: press releases and press release distribution. A great press release can garner the kind of exposure that money can’t buy; in essence, it’s free advertising. Press release distribution is an extremely cost-effective way to get the word out to thousands, hundreds of thousands, and perhaps millions of potential customers.

Many business owners might respond, “But I’ve written press releases and haven’t received a single response.” If that’s the case, the lack of response is most likely either due to either a poorly written press release or poor press release distribution.

Although virtually anyone can string words together, writing a press release that will grab and hold the attention of the media is an art. Many press release services also offer press release writing services; in most cases, it’s worth the money to leave it to the professionals. If you do want to write your own press release, though, here are some tips:

1. At the top of the release, include a contact person’s name, phone number, and email address, as well as the URL of your website. It’s imperative that whomever is listed will be available to speak to the media. In other words, don’t decide to distribute your press release and then head off on vacation.

2. Make the topic timely. Unless yours is a Fortune 1000 company, simply announcing that your product exists will draw only a yawn from the media. Find a hook. Your hook could be an upcoming holiday, for example. Better yet, find a way to piggyback your product or service onto something that’s currently making news. Reporters are always looking for new angles for their follow-up stories.

3. Don’t forget the Five Ws. A reporter should be able to read the first paragraph of your release and know who, what, where, when, and why. If they don’t find the information there, they won’t read any further.

4. Incorporate quotes from an “expert.” The expert could be you, the CEO of your company, or someone with whom you collaborate. The bottom line is that he or she should be able to authoritatively speak about the topic of the release, and should be available to the media for interviews.

5. Keep it short. A press release is a teaser to get the media interested in your company. Say what you need to say in 400-500 words. If reporters want more information, they’ll contact you.

6. A picture is worth 1,000 words. If you’re promoting a product, have high-resolution (300 dpi) images available, and state their availability at the end of your press release. Editors will choose to cover a product with a photo over a product without every single time.

When it comes to press release distribution, use press release services. Ideally, you should use a press release distribution service that can target your release to members of the media that specifically cover your market or industry. Consider a press release distribution service that offers online print distribution, fax distribution, and audio distribution.

Keep in mind that press release distribution can take awhile to bear fruit. In contrast to websites, which continually publish new content, magazines often have months of lead time. Your press release may get some immediate responses, and continue to receive a trickle of responses for months to come.

Lastly, press release writing and press release distribution should be a cornerstone of your marketing and advertising efforts. Issuing a new press release every three to four weeks keeps your company in front of the media, and has a cumulative effect of increasing the effectiveness of your press releases.

Distributed by:
Hoodia Chaser Review
dangers of hoodia
hoodia gordonii side effects

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When your organization has news, one of the most strategic and cost-effective means to tell your target audiences is through the media, including newspapers, trade magazines, TV stations, radio programs, Internet sites, social networks, newsletters and so on. Whether acquiring another business, promoting a key employee, launching a new product, or opening a new store, you can publicize your organization?s achievement by communicating it to the media via a press release.

What is a press release?

A press release is a professional, formatted, informative document designed to share your news with the media. The press release describes the Who, What, When, Where and Why of your news, along with any additional quotes or details. Press releases should include only the facts, without any marketing or promotional messages.

What is considered newsworthy?

You and/or your company have a lot of news to share; you just may not realize it. Reporters are interested in hearing about new product and service launches, new hires and customer wins, grand openings and business expansions, company milestones, acquisitions, involvement in the community, charitable donations, expert advice, industry trends and research findings, awards and recognition, customer case studies and success stories, and general human interest pieces.

Common to all press releases, the information must be timely, accurate, well-written, concise, and should always include contact information for reporters to follow up with additional questions or to schedule an interview. Make sure you always answer the ?why would this medium?s readership care??

What does a press release include?

A press release should include the following elements, typically in this order:

- Logo or company name: positioned at the top of the press release, a logo immediately informs the media what organization generated the news

- Media contact: this should be either a public relations specialist or an employee who is well-versed on all the details of the news and is easily accessible for a reporter to contact for more information or to set up an interview

- Headline: keep headlines short, simple and to the point, but bear in the mind that the headline has to grab the journalist?s attention

- Dateline: the dateline informs the reporter of the location where the news took place and when the press release was issued

- Introduction: communicate the most important information in the first paragraph, including why the news is significant or of interest to the readers, listeners or viewers of the media outlet

- Quote: include only if there is a powerful quote from an executive at the organization that says something beyond what is stated in the press release as a fact

- Additional details: the remaining paragraphs should be dedicated to covering details or background information that further explain the significance of the news

- Boilerplate: a short paragraph about the organization distributing the press release that often includes the date founded, the organization?s location, its mission or purpose, customers, awards and recognition, and a link to the Web site

- ###: center these characters at the bottom of the page to indicate the end of the press release

Where do I send a press release?

Press releases should be sent to journalists who frequently write about your particular industry or subject matter. For example, a new restaurant may invite a food critic to write a review. A clothing boutique may contact either a small business reporter or a fashion editor. A software company would likely contact a technology writer.

The best way to find the appropriate reporter to contact is to subscribe to or purchase the publication where you wish to see your news published. Familiarize yourself with the publication format, style, frequency and perhaps most importantly, the journalists. From there, you can create a targeted media list to distribute your news.

For outlets that do not publish full contact information on their Web sites or in their publications, there are a few ways to access the information. Though time consuming, you may call the main editorial desk and tell the operator that you?d like to speak with the technology writer, real estate reporter, business editor, or whatever the right beat is for your news. As a second option, you may choose to consult with a public relations firm that not only has access to contact information for any reporter in any market or industry, but that can also easily identify the best media targets for your news and even help you write and distribute the press release. A good PR firm will already have relationships at the media outlets you?re trying to target, which will increase your chances of seeing your news in print. A third option to distribute your news is to take advantage of wire services that distribute mass e-mails with your press release to media outlets in the markets and industries that you choose. Some of the top newswires include Business Wire, PR Newswire and Market Wire and prices can range from around $200, for local distribution, to $1,000 or more for U.S. and Canada distribution. While wire services do not always lead to editorial coverage, they can often improve your organization?s search engine placement.

Bottom line, if you have news, share it with the media through a press release. Constantly explore unique story angles, craft concise and easily understood pitches for each reporter, and distribute the information in a timely manner with respect to the reporter?s deadlines. If you?re not taking advantage of public relations, you are missing your opportunity at becoming the next great headline.

Top 5 Tips for Getting Ink:

- Find a unique story idea or news angle ? even better if you can tie your news into a timely local or national trend

- Craft a well-written, concise press release free of any grammatical or spelling errors

- Create a targeted media list that includes only reporters who cover your particular industry or subject matter

- Send personal e-mails to each reporter on your media list with a targeted ?pitch? detailing why this news is significant to his or her particular readership.

- Follow up with reporters via phone, if needed, to further discuss your news story

Grab free ideas for website traffic – welcome to your own guide.

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Did you know that you could be writing a press release for your website? You should! Writing a press release gives you the opportunity to let people who about your new site. Or old site that is not getting any boost in website traffic. So if you need more traffic to your website you might want to think about this.

When you start a press release is not the same as putting out an ad for your site. You website needs to be news worthy to get any attention from editors. Maybe you can create a site that no one as thought of before? You could have a joint venture with a popular person or product that you like. You can even announce a contest you are having or a charity you are contributing to. What ever you do don’t just fire up a long ad talking about your website or it will get dumped fast.

Sure, you want more website traffic but you have to give the editors something they can sink their teeth into. Reporters don’t want ads they want something to report. If you can give them that then they will be happy to put up your press release and send it all over the internet.

Your press release starts with an exciting eye catching title. If you want to get picked up by publishers you must shock them. They read lots of press releases each day from webmasters who want to increase website traffic so your title has to stand out. Once the title gets their emotions going then they will continue to read on.

This is where you want to educate them about what you are doing. You want to make sure you talk in third person when you write a press release. You are not talking to an individual but to a crowd of people. Save that for your website. You are just letting the masses know what you are up to and where to go to get it. If you write everything up just right you can get on page one fast since they normally get sent out in one day or less. Just don’t use such a popular keyword phrase. Do a little keyword search to find one that gets plenty of searches with low page results.

A great benefit of writing a press release is all the potential backlinks that your website can pick up. If it is done right other sites will link to your website giving you the chance to increase website traffic. Since webmasters are always looking for something exciting to link their website to your site could end up being linked to several other websites. If you are lucky and have something unique enough you might just have reporters knocking on your door for an interview. Well maybe not but you never know.

This is the time to think about if writing a press release is for you. It is not as hard as it may seem. This could be the buzz you need to get your website the increase in traffic it deserves.

If you would like more information about press releases then please visit: writing press releases For more tips on increasing website traffic then see: increase website traffic

Grab useful experiences in the sphere of website traffic – this is your individual knowledge base.

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