

Just like any company online or offline, you will want to establish your brand for your business before you purchase your business cards or build your website. Your brand is the image that you will create to attract your target audience.
The last sentence is so important that I need to share one of my biggest mistakes when I started marketing my business online. I don’t want you to make this same mistake. I am going to repeat the sentence… “Your brand is the image that you will create to attract your target
audience.”
Here’s my biggest mistake…
“When I first started out I wanted to help everyone who did not know how to start an online business. Was that really why I got into business? Absolutely Not! I wanted to make money. Don’t get me wrong, I did want to help my business partners in any way that I could but I did not want to attract only those who didn’t know what they were doing. Do you get my point? If you want to attract business leaders then you need to brand yourself as a business leader. If you want to attract the retail market then you need to brand your product in an original way.”
If you plan on targeting business partners to join you in your program, I highly recommend establishing yourself as your brand through a wordpress blog. A blog will establish yourself as a leader in your industry.
So when you are thinking about how you are going to brand your business, you should ask yourself the following two important questions:
1. Who is my target market?
2. Who will I attract with my brand?
Remember the only goal is to attract your target market through your established brand.
Here are 5 Easy Ways to Establish Your Brand Online
1. Domain Name - A domain name looks like this, www.yourdomain.com and will act as your website’s physical address. The domain name is your website’s identity and will let customer’s know how to reach you.
2. Email Address - Once you have purchased your domain name, one of the first steps that you should complete is setting up an email address with your domain name. This step is often missed and so important and only takes 5 minutes to set up.
3. Email Signature – It is extremely difficult to build a relationship with your prospect because you are physically not in front of them. An email signature will help build your credibility. Your email signature will reassure your prospect that you are a real person. People like to purchase from people they can see…so make sure to include your picture!
4. Blog – A blog is the core to Social Media marketing strategies. A blog is the main piece that ties all of your online advertising methods together. A well-branded blog will keep your target audience coming back for more.
5. Social Media Profiles (Google, Facebook, Linked in) - Where does your website or profile appear when you do a Google search on your name? “If you are not on the first page of Google, then you need to set up your Google Profile.” Google profiles are easy to set up and once indexed by Google, your profile will appear on the first page whenever someone searches your name.
If you have found this post helpful please leave your comments below. I really appreciate that. If you are a Twitter user, I would be ecstatic if you retweeted this post. Thank you!
Yours in Branding Success!

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