Sony Ericsson Add New Colours To Their Logo

Sony Ericsson have recently been searching for a way to refresh their brand logo, it appears now that they have done just that. Ever since Sony and Ericsson became one back in 2001, the design of the logo hasn’t been altered. It has always been the green liquid like center wrapped in a silver casing, until now.

Although the actual business logo design isn’t going to be changed, the colours used within the design are going to be modified. What they are going to do is change the liquid center of the logo in an attempt to refresh the look of the brand. They have already generated a group of logo examples using a range of different colours like blue, pink, brown and purple. No figures have been released about how much it cost them for the re-design as I assume they hired a logo designer to do the job.

This news comes as Sony Ericsson want to try and update their advertising look prior to the release of their ‘biggest ever’ marketing campaign. The 8 million pound campaign will be promoting their Entertainment Unlimited proposition which is made up of their new models the Satio, Yari and Aino. It also includes the release of their PlayNow music and film download service that they will be running.

The last big advertising campaign that the company did was back in 2006 where they replaced the heart symbol with the Sony Ericsson logo in different sentences. This campaign started the use of bright, vibrant colours in the adverts in an attempt to make Sony Ericsson stand out from other mobile makers.

Alongside their new advertising campaign they are going to be running a competition to win some football goodies. Once their marketing campaign begins next month, if you buy one of the Aino, Satio or Yari phones, you will have the chance to win tickets to the World Cup next year in South Africa.

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